SPERRY TOP-SIDER Product Identity and Rollout _ with ZAC LLC
LP/w Design studios helped Alan Castro of ZAC, LLC with the rollout of Sperry Top-Sider's new line of lug boots. The release of this product takes a brand known for its sailing lifestyle further inland, appealing to a more rugged crowd. LP/w Design Studios, in addition to the general tone, created the illustrations used for posters, in store and point of sale displays.
