Laumeier Sculpture Park
Wayfinding Program




When it comes to the Laumeier brand
experience, walking the grounds of the park
is core brand touchpoint. It is the reason
why people visit. Therefore, the audience
experience, especially the first-time
audience, should be as smooth and
enjoyable as possible.

Without an obvious staff presence around
the park, the only interaction the audience
has with the Laumeier brand is the artwork
and signage. Therefore, it becomes a major
component in projecting a brand personality
or tone. It becomes the voice of Laumeier.




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