Views Magazine
Data Nirvana Article Infographic



with QuadCreative


For several issues, Quad/Graphic’s publication, Views, printed articles on the value of good
data for direct marketing. To bring absolute
clarity to such an abstract concept, a
diagram-only article was created. For the
first time in the 20 year history of Views,
customers not only gave their compliments
but requested additional copies to present
to their clients.

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