Quad/Graphics
Brand Development



with QuadCreative


To protect its unique brand personality,
this world-leading commercial printer
knew it was critical to set some solid
standards for representing the company,
both internally and externally. The
Quad/Graphics Brand Guidelines not
only explain the rationale for brand
stewardship, but also define design
and copy rules for the company
as a whole.

In additions to creating tactical pieces,
we were brand managers helping the
company strategically navigate the
rapidly changing print industry.

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