Haggerty Museum of Art
Brand Development




The Haggerty Museum of Art had problems –
disjointed brand experience, aging patron
base, and a dated look. LP/w was brought
on to act as the brand manager and design
department for the museum.

LP/w is working closely with the Director
and the staff to create a modern look that
is consistent across all channels. Once
the brand is fully established a guidelines
document will be created and control of the
brand will be given back to the Haggerty.




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